Get the creative specs and technical requirements for ads on the Facebook family of apps and services.

Annie Li
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Here is a quick overview of creative best practices 😎

Single Image Ads & Carousels:

1080 x 1080 px

Instagram and Facebook Stories:

1080 x 1920 px


Square (1:1) up to 60 seconds (but better if less than 15secs). If possible with sound and captions. 4GB max.

Check out Facebooks Ad Guide for a more detailed explanation.