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Please select below the service you want to know more about:

Acquisition Services

Meta, Google, and TikTok are where your customers spend their time, and we know how to reach them. Our acquisition strategies turn ad spend into real growth, bringing in new customers and fueling results you can measure.

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Meta Ads

As a trusted Meta partner, we know how to make Facebook and Instagram work for DTC brands. Our team of experienced strategists runs constant testing to uncover what drives real growth, from creative variations to audience targeting. With years of hands-on media buying, we’ve helped brands turn Meta into a core driver of new customers and measurable revenue.

Last Month's Results
- Average ROAS: 4.3x
- Increase in ROAS after working with Sheoacle for 90 Days: 45.13%
- Ad spend: $1.2 Million

Google Ads

Google is where intent lives. From Search to Shopping to YouTube, we capture high-intent customers right when they’re looking for what you sell. Our team designs campaigns that cut through the noise, turning clicks into paying customers and driving revenue you can measure.

"Working with the team from Shoelace has been a fantastic experience. They are consultative, helpful and really know their stuff. They helped us build a strong business case, for moving to automated bidding  on Google and after making the move, we have reaped the rewards with significantly improved ROAS and more conversion value.  I would highly recommend them to any e-commerce brand, hungry for growth" - StickerYou

TikTok Ads

TikTok is where culture happens, and we know how to make your brand part of it. By pairing scroll-stopping creative with smart targeting, we help you reach new audiences, spark attention, and convert that attention into growth.

I’ve been so impressed with Shoelace’s support in getting Gyles & Co live on TikTok Shops they’re efficient, creative, and always a step ahead in helping us grow. - Gyles & Co.

Retention Services

Our retention strategies use email and SMS to keep your customers engaged and buying again. By turning one-time shoppers into loyal fans, we help brands build a steady stream of recurring revenue that strengthens profitability and fuels long-term growth.

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Email Marketing

We design and automate email campaigns that keep your brand top of mind and your customers coming back. From welcome flows to re-engagement, every touchpoint is built to grow lifetime value, boost ROI, and strengthen customer relationships.

Last Month's Results
- Total Attributed Revenue: $645,900
- Total Emails Sent: 2.8 Million
- Average Attributed Revenue by %: 46.93%

SMS Marketing

SMS is one of the most powerful ways to stay connected with your customers. We create automated campaigns and conversational flows that build stronger relationships, increase conversions, and boost lifetime value.

Working with Shoelace has been such a game-changer for our business! They’ve helped us grow and refine our email program in ways that truly make a difference, and the results speak for themselves. The whole team is knowledgeable, responsive, and genuinely invested in our success. A special shoutout to Jordan, he’s absolutely awesome to work with! He makes the process easy, collaborative, and even fun, while always going the extra mile to make sure our strategy is on point. We feel really lucky to have Shoelace as partners in our growth. Highly recommend! - Pierced Co

Creative Services

We manage the entire creative process for your brand. From UGC and graphic design to original photography and video. Our team also drives the creative strategy behind it all, whether we’re producing original content or guiding your existing assets. Every piece is aligned with your goals and refined through Motion and AI so your creative keeps getting stronger.

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Graphic Design

Design is included in our base pricing because every campaign needs it. Our team not only produces graphics that fit your brand, but also leads the creative strategy to make sure they align with your goals and perform where it matters.

UGC

UGC without the headaches. You pick the creators, ship the product, and we do the rest, from strategy to final edits. The result is content that feels real, looks great, and drives growth.

Original Content Production

Your brand deserves more than flat product shots. Our in-house team produces photography and video that tell your story, capture the details, and deliver content designed to stop the scroll. From seasonal lookbooks to brand videos, we handle everything — planning, shooting, and strategy — so your creative works as hard as your ads.

Shoelace Creative

OUR PROCESS

How we vet every partnership to ensure we can deliver real growth

Our goal is simple, only work with brands we can truly grow. If we don’t believe we can outperform your current efforts, we’ll tell you. This process is about building confidence and alignment on both sides.

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Discovery Call

We connect to confirm fit, walk through our service offering, and discuss pricing so expectations are clear from the start.

Goal Setting

Before anything, we align on your business objectives and set measurable goals that define what success looks like so everyone is aligned.

Comprehensive Audit

 We review your current marketing, highlight what’s working and what’s not, and share what we’d do differently, including creative mockups.

Proposal Review

 You’ll see a clear plan of action that outlines exactly how Shoelace will help your brand grow, so there are no surprises down the road.

Contracts & Onboarding

Once contracts are signed, we take 8 to 10 days to finalize strategy and prep your accounts so campaigns can launch quickly and effectively.